MASTER THESIS SWISSCOM

With Swisscom basically assuming the strategic position of a full-scale telecommunications provider and having the three core dimensions Fixline, Mobile and IT Services Provisioning in its portfolio, all three Dimensions are under increasing competitive threat. In essence, it would have meant to be a subsidy of several billions into the neighboured country. In order to compete with other broadband access operators more effectively, Swisscom has already had to reduce its ADSL access tariffs significantly. Little Excerpt, p11 and following 10 taken from Swisscom Analyst reports home page, www. On top, more unified messaging and multimodal solutions emerge and will enhance the functionality of the mobile phone. The current growth outlook in revenues and free cash flow are modest and in some cases declining.

With revenues of ca. Simply investing now in a planned way and taking away profits from the investors is not an option any company – especially not Swisscom – might pursue. Mobile revenues also remained flat due to price erosion and despite the introduction of Vodafone-Live. Picture 6 – As Swisscom notes itself, the net internal revenue declines and the external revenue is not growing. Here, amongst others a setup of a second headquarter in Vienna and a long-term employment guarantee for Telekom Austria employees would have not been accepted by the board of governors. In this Thesis we will look at the performance gap Swisscom has and will quantify this statement of the shortfall between current business results and those that should be expected. Having deep cash pockets but no signs of domestic growth in the existing business, Swisscom is put onto Crossroads.

The overall aim is to cut costs and to become more competitive on the external market.

The telecommunications industry continues to evolve at a rapid rate driven by changes in the pattern of customer demand, technological innovation, regulatory intervention and the entry of new players. Already, a key field of growth has been identified by Swisscom in the IT Services arena – an area where Swisscom is currently adding ca. In this Thesis we will look at the performance gap Swisscom has and will quantify this statement of the shortfall between current business results and those that should be expected.

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The IT Supplier side – a different set of players – mainly IBM, HP, Sun, Microsoft and Oracle is competing fiercly, yet the margin pressures here swisscon still lower due to a higher overall innovation yield. A larger endeveour in this standardisation is often where corporate processes do start and where they verticalise – IBM has been involved in early in a project that detailedly describes thedis start.

This convergence will take several forms. Still the honeymoon is over soon.

Swisscom IT Services

Thus, if that is an opportunity for growth, there is a business design gap to capture this growth, fundamentally. Unlike many other services industries, the Telecommunications industry has a high degree of global standardisation in the way they describe their services, the way they provision their services and the way they market, sell and bill those services.

On top, more unified messaging and multimodal solutions emerge and will enhance the functionality of the mobile phone.

master thesis swisscom

Thus, action is needed strategically for a Telco in order to reap the fruits now. In each of these areas, it is important for Swisscomm to face the changes that are looming as a result of disruptive technologies and to develop a model that achieves revenue generation at a lower cost base.

Thus the external equation is a top line of 50 Million Swiss Francs to the 14,5 billions, less than a third Percent, actually. Inthe revenue analysis by Swisscom – taken from the annual report 6 – depicts the following three main aspects The model per se is not sustainable, and changes are looming on the horizon through government impostures that are threatening the market dominance of Swisscom, new technologies such as Voice over IP and last but not least also a recovering outside Telco economy which might discover Switzerland as place to be.

As a result, Switzerland has one of the most advanced Telecommunications and IT Services systems which are prone to increasing competition. Sinceglobal investor confidence is slowly returning after the turmoil of swiascom years but operators remain under intense pressure to deliver on their commitments. Picture 18 – Potential Services – the communication centric services are mostly commodity like priced and are highly competitive, whereas the managed services tend swissckm be custom made and thus have a tendency to de-focus.

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With revenues of ca. Here, amongst others a setup of a second headquarter in Vienna and a long-term employment guarantee for Telekom Austria employees would have not been accepted by the board of governors.

Sign in to write a comment. Miscellaneous Strenthening corruption whistleblowin This has led to two global effects:. In common with every other geography, competition is intensifying.

master thesis swisscom

The services recommended are communications-centric services, horizontal applications, some selected vertical applications to be delivered and more complex managed services. Publish now – it’s free. Smaller IT Services activities – we will look at the IT Services chain later – are still open and well masted competition.

Picture 3 – The organisation chart of the Swisscom Group.

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Due to the need to supply, the prices on this corner have been dwindling down at astounding double digit rates. A again heavily discussed recent merger with Telekom Austria would have meant unforeseeable charges for the main shareholder, the Swiss Eidgenossenschaft. We expect to see further pressure on voice prices over time as mobile operators look to increase the rate of substitution of fixed traffic and VoIP begins to disrupt traditional pricing models even further.

The mobile phone appears to have such a strong loyalty as a personal device amongst consumers that it probably will be the focus of such convergence, especially in the enterprise space.

With Swisscom basically assuming the strategic position of a full-scale telecommunications provider and having the three core dimensions Fixline, Mobile and IT Services Provisioning in its portfolio, all three Dimensions are under increasing competitive threat. If there would be a value statement, it would say: