One of the reason why the days inventory is high compare to its competitors is that Lululemon Athletica Inc. Fit for Solid Gains in the Long Run. Send your data or let us do the research. Organization structure is only compatible with present business model thus limiting expansion in adjacent product segments. As circumstances, capabilities, threats, and strategies change, the dynamics of a competitive environment may not be revealed in a single matrix. Certain capabilities or factors of an organization can be both a strength and weakness at the same time.

Reliable suppliers — It has a strong base of reliable supplier of raw material thus enabling the company to overcome any supply chain bottlenecks. Subscribers interested in learning more about lululemon should check out our full-page report in The Value Line Investment Survey. She is trying to balance the dual responsibilities of career and family, trying to balance work, life, and health. The company tries to differentiate its products through the development and use of technically advanced fabrics and innovative functional features. Fit for Solid Gains in the Long Run. SWOT analysis may lead the firm to overemphasize a single internal or external factor in formulating strategies. SWOT does not show how to achieve a competitive advantage, so it must not be an end in itself.

Facing casw External Strategic Factors The demand of the highly profitable products is seasonal in nature and any unlikely event during the peak season may impact the profitability of the company in short to medium term. The company has never paid dividends, but this could be another avenue to boost shareholder returns down the road.

However, the equity remains volatile, so only investors who can bear some volatility should consider a position here. Management has indicated that it wants to expand its stores in both Asia and Europe, which had a total of only 11 company-operated units at the end of It has successfully integrated number of technology companies in the past few years to streamline its operations and to build a reliable supply chain.


lululemon case study swot

The overall casualization of American culture has made it more acceptable to wear casual clothes stjdy about anywhere. Given the scale of expansion and different geographies the company is planning to expand into, Lululemon Athletica Inc.

The company continues to have one of the highest sales per square foot in the retail industry.

Chandler, Strategy and Structure Cambridge, Mass.: SWOT analysis may lead the firm to overemphasize a single internal or external factor in formulating strategies. It also faces competition from sellers of traditional commodity athletic apparel, such as cotton t-shirts and sweatshirts.

Lululemon Athletica Inc. [SWOT Analysis] Weighted SWOT Matrix

It also solves the long list problem where organizations ends stuy making a long list but none of the factors deemed too critical. This brand portfolio can be extremely useful if the organization wants to expand into new product categories.

This should allow the company to continue to repurchase shares in the coming quarters, helping support growth in share net. Value Line is regarded as the best independent research available. Fit for Solid Gains in the Long Run. Amazing Business Data Maps.

SWOT Analysis: lululemon athletica inc.

Imitation of the counterfeit and low quality product is also a threat to Lululemon Athletica Inc. Lower inflation rate — The low inflation rate bring more stability in the market, enable credit at lower interest rate to the customers of Lululemon Athletica Inc.

lululemon case study swot

Its efforts to boost its e-commerce platform should also help drive growth. The company operates in two segments: The focus will be on running, training, and yoga as it diversifies its staple offerings and builds out its seamless program.


We make the greatest data maps. Free Press, A. Opportunities for Lululemon Athletica Inc. New trends in the consumer behavior can open up new market for tsudy Lululemon Athletica Inc.

lululemon case study swot

Conclusion We think lululemon has a solid growth story, thanks to its premium brand image and anticipated expansion in North America, Europe, and Asia. While competition remains fierce, we think that the strength of its brand, particularly with its core customers of working, fit women, should allow LULU to remain a dominant player in the retail athletic industry.

SWOT Analysis: lululemon athletica inc.

Since the company spends a significant amount of time and money investing in research and development, in lululekon to develop leading-edge fabrics for its apparel, prices are lluulemon higher for its products than for those of many of its competitors. Weakness are the areas where Lululemon Athletica Inc. Williamson, Markets and Hierarchies New York: SWOT is a static assessment – analysis of status quo with few prospective changes.

Strengths Premium Brand Affinity: Archived Highlights Dow 30 Earnings: While this may not be hurting business with its core audience of higher-income women, this could be a problem as the company tries to expand its audience, or if macro forces cause customers to become more price-conscious. As circumstances, capabilities, threats, and strategies change, the dynamics of a competitive environment may not be revealed in ccase single matrix.