KOTEX PINTEREST CASE STUDY

But the beauty of social media is that these women decided, on their own accord, to take the Kotex campaign to the next level, and involve virtually every avenue of social media they had access to. They asked for only one thing in return: Download our eBook today Learn how to take control of your social data in order to build your business! These were every day women who happened to build a large and highly engaged following on Pinterest by simply being active and posting content their followers loved to share. The results were far greater than what Kotex could have hoped for.

Kotex was lucky that the campaign was as innovative and original as it was. It was for that reason that the marketing executives at Kotex went looking for their social media influencers on Pinterest. Furthermore, Kotex did not give these women an ultimatum. Tell us in the comments below or on Twitter! But in order to find these influencers, you need to keep this next lesson very much in the forefront of your thinking. These were every day women who happened to build a large and highly engaged following on Pinterest by simply being active and posting content their followers loved to share. Giving these women the freedom to do what they wished with regards to sharing the gifts and experience with their communities led to them immediately taking the opportunity to boast about how special they felt thanks to Kotex.

Download our eBook today Learn how to take control of your social data in order to build your business! When it comes to social media, industry influencers are no longer part of a closed off group comprised of the economic and social elite — anyone and everyone has the ability to be an influencer.

Kotex created a campaign that had an inherently viral element to it; by giving these women individually-inspired gifts and making them feel unique, it was only a matter of time before they shared the experience with their communities. It took a lot of insight for the marketing executives at Kotex to understand this. The brilliance lay in how they decided to design the program. But when we consider the fact that this social media campaign relied heavily on a viral effect, we think kofex best lessons to pull from the Kotex Case Studies relate to the importance of influencers.

  MML PART II OPTIONAL DISSERTATION

Case Study: Kotex’s Unique Way in Approaching Pinterest

Giving these women the freedom to do what they wished with regards to sharing the gifts and experience with their communities led to them immediately taking the opportunity to boast about how special they felt thanks to Kotex.

Kotex could easily have sent them gift certificates for a lifetime supply of Kotex products, but rest assured, the returns would have been far fewer.

kotex pinterest case study

A studg research into their industry influencers resulted in the numbers you see above. Contact Us If you would like to know more about the services we offer and how we can help your brand grow, please contact us.

Kotex: Pinterest Campaign on BannerBlog

Order the book today. But stusy beauty of social media is that these women decided, on their own accord, to take the Kotex campaign to the next level, and involve virtually every avenue of social media they had access to. Brand loyalty is brand loyalty wherever you find it. Marketers need to keep this in mind.

Kotex – Womens Inspiration Day

Kotex was lucky that the kottex was as innovative and original as it was. With the major announcement yesterday that Pinterest would now provide analytics to its business users, we thought an appropriate Case Studies this week would involve the use of the social network. So remember, a little thought can get you a lot further than the easiest option.

What methods do you use to determine who your industry influencers are? Furthermore, Kotex did not give these wtudy an ultimatum. There is a lot we can learn as marketers from this campaign. But in order to find these influencers, you need to keep this next lesson very much in the forefront of your thinking.

kotex pinterest case study

First-mover advantage worked wonders for the Kotex brand, but we cannot all hope that our social media campaigns will go viral the way the Kotex campaign did. The results were far greater than what Kotex could have hoped for. Kotex knew their demographic and the audience they could reach, but they knew that referrals are so much more powerful than direct marketing.

  INTRODUCTION DISSERTATION ELOGE DE LA FOLIE ERASME

These women posted pictures of each component of the gift on both Pinterest and Instagram, made comments on Twitter, Facebook and reached out to their extended networks to tell them all about this wonderful gesture by Kotex.

And they were women with an audience that sthdy two vital criteria: After all, by targeting influencers, the ultimate audience whom you hope to reach is the average user, so make an effort to reach out to every person you can.

These were women who had a reach far beyond that of Kotex alone. The gift baskets sent by Kotex did not include fancy electronics, or high-priced jewelry. They asked for only caase thing in return: When you can turn influential people into brand advocates, you can rest assured that you are going to generate quite a bit of new business.

How are you reaching out to your influencers? They did not need to include lavish, overpriced items because they knew that what they had included was worth much more.

kotex pinterest case study

Tell us in the comments below or on Twitter! It was for that reason that the marketing executives at Kotex went looking for their social media influencers on Pinterest. As the world of social media exploded with the introduction of Pinterest last year, the first network of its kind, dominated almost entirely by women, Kotex and their social stury marketing team had the brilliant idea to run a social media campaign centered on the women of Pinterest.