But since there are many fruits out there the threat of substitution is quite high. Rather, their focus is on connecting the market and its requirements and translating those needs back to the people who grow and pack the fruit, ensuring the product is in the right market at the right time and within each market’s specifications. How about make it original? It also presents an inspiring story of determined entrepreneurs succeeding against tough odds. By having robust controls and processes to ensure Zespri kiwifruit is in the best quality when it reaches the market, the distributors and consumers have confidence in the brand and the fruit attributes and will often pay a significant premium over competitor fruits. Unfortunately, the kiwifruit is not inimitable.

This being said, suppliers are price takers and can be hurt by demand and per capita expenditure of its customers. Zespri is consistently experiencing steady growth, and increased competition. In the future the outbound logistics will continue to be excellent and grow and adapt by new technology but they are currently able to successfully move million trays of kiwifruit a year. The consulting team needs to focus on the environment in which Zespri operates in order to recommend a plan they can have success with. Home Business case studies Case study 3: Much like the short-term implementation process, Zespri will sink a larger portion of revenues into research and development. Finance General Management Marketing.

Fonterra Other resources Sitemap You are here: As referenced earlier, the main objective for sustainable success cxse a niche market, one must generate great awareness for the specific product. Zespri employs approximately people including 57 in Europe and 40 across Asia.

Augen Case study 5: Zespri liaises closely with suppliers to ensure that fruit is packed to meet customer demands and then works closely with shipping companies to plan optimal modes and timing of delivery to get the right fruit to the right market at the right time in the best possible condition.


Zespri representatives sample the product in-market to ensure standards are being maintained to the point of delivery and these results are fed back to growers to complete the quality cycle and drive continuous improvement. Delegations of government officials and accreditation bodies regularly visit New Zealand to learn more about the Zespri operation and are able to gain a strong sense of the integrity from the procedures the company follows.


Click to learn more https: Dase Summary Zespri had selected Business Process Modelling Notation as their standard for enterprise wide process documentation, and after evaluating various tools, adopted Signavio as the modelling tool going forward. Alvarez, Jose, and Zzespri Kindred.

And indeed, as embodied by Nigeria’s status as a net food importer despite having 80 million hectares of potential agricultural land, the challenges are considerable.

Threat of substitution of kiwifruit is very high. A number of legal bodies govern the success of Zespri which sets it apart from other industry competitors. The logistics system they are currently using is working, however if they are to zdspri into providing a month supply of kiwifruit, then they will need to expand their supply chain.

case study zespri

Sorry, but copying text is forbidden on this website! Providing offices with a robust indication of supply in order to confidently commit to tsudy customer sales programme is an important part of the process. Alvarez and Mary Louise Shelman. Cite View Details Educators Purchase. The financial crisis has been wide reaching and has impacted on other significant factors that influence Zespri, in particular the foreign exchange rates and the global demand and price of fuel.

Zespri Case Study

By increasing their marketing efforts, Zespri will be able to purchase additional TV time, more print advertisements, and launch an online advertising campaign. In continuing both of these activities, the Zespri brand will proceed to flourish in the market.

With orchard owners across New Zealand 4, growers globally Zespri has built an industry of growers who are etudy, committed, and customer-focused. Threat zespei New Entrants: In order to satisfy the buyers and profit, Zespri and other companies must differentiate their product.

Case study 3: Zespri

The support activities that Zespri has are technology development and company infrastructure. Animal feed is excessively expensive, driving up poultry production costs and limiting production volumes; illegal poultry imports threaten food safety while undercutting prices of domestic product; corruption is rampant; debt is exorbitantly expensive; commercial real estate is sparse; and electricity acse unreliable.


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case study zespri

As an established kiwifruit produce company with unique product assortment, sales will not decline from a decreased scale of operations. Luckily both supplier power and the threat of new entrants is quite low so at the moment these are not a concern.

Zespri – Case – Harvard Business School

The realization of over farming and lack of crop rotation leads to the destruction of the landscape and the draining of resources in exchange for profits. Facing growing international competition, Zespri invested in consumer branding and innovation, which has led to new types of kiwifruit that taste better and are protected with patents. Set in Septemberthis case provides a detailed look at Nigeria’s poultry value chain and the complexities of modernizing a traditional and largely informal industry.

Zespri has high growing standards but due to the ideal climate to grow kiwifruit in New Zealand there are a lot of suppliers, which means supplier power is low.

case study zespri

Case HBS Case Collection December Revised April Chicken Republic Jose Alvarez and Natalie Kindred Deji Akinyanju, founder of Nigerian fast-food chain Chicken Republic, and Ayo Oduntan, founder of an integrated Nigerian poultry operation Amo Byng Groupare among a growing cadre of skilled food-industry entrepreneurs for whom the opportunities to serve the Nigerian market—a population of over million, including a large and growing middle class—outweigh the challenges of operating there.

Please contact us to discuss how we can help you set you on the path to success. The organisation provides a united grower-owned platform caes deliver quality New Zealand-grown kiwifruit to the world.

Zespri is consistently experiencing steady growth, and increased competition.