CASE STUDY AIRASIA SWOT

The companies though the nature of these influences are inextricably linked to social, legal and political factors. Operation effectiveness and outstanding efficiency are the two main characteristics of low cost business including in AirAsia. Based on the Datuk Tony Fernandez said, AirAsia can be growing in the airline business if they can control their cost. But being a low cost leader, AirAsia an upper hand because its cost will be still the lowest among all the regional airlines. Moreover, although currently changing, Asian markets are still relatively limited in their utilization of the full potential of Internet resources, and still depend on travel agents and other middlemen. It is likely that the Asian market will eventually be very similar to the North 8.

Whatlessons can be drawn from the North American and European experience? The AirAsia strategic management needs to effectively and efficiently prepare and implement in the AirAsia company management. The strategy that AirAsia was implementing to make they are being a successful in low cost carrier and can compete with other competitors in this field of business are: In order to make sense of what is going on around them, firms must undertake an analysis of their external and internal environment. The control in this strategy also gives benefits because AirAsia function only to be a controlled a system that is AirAsia used.

This can be accomplished through findingmutually motivating goals so that AirAsia can be perceived as a contributor to the nationaleconomy, rather than a destroyer of the established carriers. Clearly defining the objectives of the SWOT analysis. Moreover, although currently changing, Asian markets are still relatively limited in their utilization of the full potential of Internet resources, and still depend on travel agents and other middlemen.

AirAsia is well advised to start implementing such initiativessooner rather than later, at least on a pilot marketing basis, in order to find out for surewhich ones can help it aurasia more competitive as the Asian market becomes morecrowded.

AirAsia builds and sustains its competitive advantage by providing services at a price that simply lower than competitors price.

Now Everybody Can Fly: AirAsia SWOT Analysis / SWOT Matrix

The workforce is very flexible and high committed and very critical in making AirAsia the lowest cost airline in Asia. The first is to identify and analyze the SWOT analysis, and than to sswot the current issues with some strategies such as Maximized IT and implementing E-commerce in AirAsia business, Operation effectiveness and outstanding efficiency, and the last one is implemented outsourcing in the AirAsia business.

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case study airasia swot

Strategic capabilities of AirAsia Berhad Using SWOT Analysis and Races Model Understanding the strategic capabilities of an organization is the primary step before evaluation of the strategic choices to fight back market competition. Furthermore, the second reason why AirAsia need to consider a strategic management because in a company nowadays, general management which is the process of achieving organizational goals by engaging in the four major functions of planning, organizing, leading, and controlling may not sufficient and supportive for the organization succeed in airaia world of complex environments.

The engaging relationship marketing activities also fulfilled this strategy. In addition, to achieve the lowest possible fare in the low cost carrier airplane industry, AirAsia also need to make analysis about their SWOT strength, weakness, opportunity, and threat.

Regarding to the importance of strategic management for AirAsia Company, the next part will airasa about the current issues that happened in AirAsia Company.

Based on this perspective, AirAsia can concentrate in beingthe market leader in the Southeast Asian region, and avoid possibly draining its resourcesby diversifying into too many new markets 1. Aside from competition with the arrival of more new air operator, with their success Air Asia benefitted from it where availability of fund through financial institution willingness in providing financial investment to the Air Asia. The low pricing strategy maintained by the brand has gained increased visibility for its service offering even in the middle and lower income group target segment.

Furthermore, air tickets are not difficult to purchase; a user only has to have a login account with airasia. Economies of Scale may be effectively achieved by the organization if it go ahead with resource sharing and bulk purchasing strategies with its sister Airlines Air Asia X. However, Southwest and Ryanair emphasize those strategies in order to differentiate themselves from a large number of low-cost providers in their highly studj and relatively saturated American and European markets, respectively.

These influential factors may be identified by analyzing the Political, Economic, Social, Technological, Environmental and Legal aspects of the macro environment David, This creates a larger market and a huge opportunity for all low cost airlines in this region including AirAsia. As an air operator, Asia concerned is the air worthiness of it airplane.

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One of the reasons is that the adoption of cqse is slow in rural market.

How AirAsia can solve the current issues to be a low cost carrier leader in airplane industry? Based on that statement, AirAsia need to make a consideration and more stressed to be lowest cost carrier in the airline industry. First, is the ever-increasing oil price.

(DOC) SWOT Analysis for Air Asia | dee tee –

Decision makers in the case study Now Everybody Can Syudy What is the macro and industry environment in the Southeast Asian region for theentrance of new budget airlines? But now, with few hubs Malaysia, Thailand and Indonesia and over planes currently owned and about another planes to be received in the next few years, AirAsia have to ensure proper and continuous maintenance of the planes which will also help to keep the overall costs low.

case study airasia swot

Convert — This step describes the conversion of a purchase decision to sales. The intense price competition has resulted in to consumers constantly seeking cheap deals through online booking internet portal. Better improvisation of e-Service facilities and web based Customer Relationship Management. The technology has further intensified the price wars between the Aviation Industry players as the customers can comfortably seek best price deals online through leading e-ticketing websites.

The purpose of this analysis are for identify the internal and external factor that AirAsia need to consider to be low cost carrier in airplane industry. Regarding to this issues, Dawna and Blaise said, the most successful carrier in the airline industry allowing them to exert greater control over pricing and capacity.

But now, with few hubs Malaysia, Thailand and Indonesia and over planes currently owned and about another planes to be received in the next few years, AirAsia have to ensure proper and continuous maintenance of the planes which will also help to keep the overall costs low. It will provide Airasia Asia an opportunity to penetrate entry level market with a no-frill offering. Demand for low cost carrier LCC industry will keep growing rapidly.