They are looking for reliable, nice-looking products that could work in multiple settings. Showrooms held no inventory, but instead focused on displaying the offering to the customers. It was easy to install, required no excavation, and was also very safe to use for kids and elderly. As noted in the case, the Quartz shower already gained popularity in the segment, especially because of the working displays, where its advantages were immediately noticed and loved by the consumers. Quartz shower delivered such value, but the problem was its premium status.
We will write a custom sample essay on Aqualisa Quartz: They fall into standard and value segment. Published by Clifford Barker Modified over 2 years ago. Sorry, but copying text is not allowed on this site. We’ll occasionally send you account related and promo emails. Table 2 in Appendix 2 contains the comparison between the different Aqualisa products. We will write a custom essay on Aqualisa Quartz:
Aqualisa Quartz: Simply A Better Shower Essay Example for Free – Sample words
LifestyleCreative writing Quality, safety, low cost, ease of installation and usage Solves the problem of the plumber and end customer Early sales were disappointing. In other two and total sales they lack behind. A potential launch could result in the cannibalisation of one brand.
Because of bad past experience, they usually distrusted innovation, especially if it involves electronics. Such consumers are a great target for sales of additional products like shower accessorieswhich could follow due to the innovative, advanced and limitless shower technology.
Aqualisa Quartz Simply a Better Shower Strategic Marketing Case 2
The value preposition could be performed with demonstrations in trade shops, where plumbers bettet the majority of customers, in order to persuade them to start using the Quartz shower. Aqualisa brand had long-standing relationships with a group of plumbers, very loyal to Aqualisa brand. My presentations Profile Feedback Log out. It would require a high initial investment for running a one or two year large-scale campaign and would not auartz a success.
Therefore, the awareness of the brand and the product will increase. Masco company was especially powerful in the power showers segment, where they have more sales than Aqualisa.
On the downside, siimply time-gap between the time when they sold and installed showers and the time when hsower would reach consumers could be big. Even with discount, they did not sell well, and the company was also Aqualisa Quartz: Target Consumers Directly Directly targeting the consumers would allow them to become a consumer brand.
Moreover, they were in general looking for sophisticated, reliable products, with modern design and ability to work in multiple settings.
This should be a clear rationale for them to etudy using and pushing the Quartz shower to the consumers, which have already shown great interest in the new shower system, due to the ease of use and modern design. Their primer customers were plumbers, who worked for developers, showrooms, contractors or directly to customers.
We’ll occasionally send you account related and promo emails. Advertisement Plumbers Company Not focused on the biggest part of the market. How about make it original?
Showrooms held no inventory, but instead focused on displaying the offering to the customers. They focused on the niche market, by only carrying high-end products and brands, so they provided great opportunity to Aqualisa, which actually competed in that segment.
Aqualisa Quartz: Simply a Better Shower by Tiara Harris on Prezi
It was easy to install, required no excavation, and was also very safe to use for kids and elderly. Branding and the Marketing program. Electric showers led sales in this channel. Everybody can do the installation Good pressure Reliable temperature Safe to studh What to sell Turbo charged option 5 years warranty Climate control New innovative product but old marketing strategy Product?